DIGITAL MARKETING + PHOTOJOURNALISM + ACCOUNT MANAGEMENT + COPYWRITING
Digital Marketing for Social Thrive
Timeline: Summer 2021 - present
Role: Digital Marketing Intern, Junior Account Manager
Software: Facebook Business Manager, Instagram, Google Suite, Adobe InDesign
At Social Thrive Marketing Agency, I began as a digital marketing intern before transitioning to a Junior Account manager, managing photojournalism operations for major client On the Dot.
On the Dot is the newest residential and commercial development in South Boston, constituting an area of 20-plus acres west of Dorchester Ave. On the Dot aims to capitalize on Southie’s constantly evolving community with the help of powerful social media marketing skills.
At Social Thrive, I create written and creative content for On the Dot to bolster its brand identity as “Place with Purpose” across all platforms.
How?
Social media content creation from on-site local business interviews in South Boston.
Alongside photographer Shun Liang, I interview owners of local South Boston businesses, such as the Microplant shop and Evolve Power Yoga on their experiences operating in Southie. I use their recorded responses alongside outside research to write enticing captions for social posts, and I compile video content into Instagram reels to drive awareness of the local businesses and the On the Dot project. Check out some examples of the interviews below:
full interview of @bostonmicrogreens owner we posted to @OntheDot instagram:
Photo taken at Evolve Power Yoga Studio at our video interview shoot.
Video created displaying a typical harvest by Microgreens studio owner, Oliver.
2. Conducting On the Street Interviews in South Boston for social media posts
Shun and I frequently interview community members on the fly as they walk down the Southie streets or begin their walk home from work for the evening. We gather information on what they love most about the community, their best Southie memories, and more. Finally, we photograph each person and I create enticing written captions for social media posts based off of their stories.
I ensure the information included in the post best reflects the personality of the individual and the aspects most unique to Southie and aligned to On the Dot’s brand identity.
Check out some favorite “Southie Spotlights” below:
